Whether supported through an
outright gift or planned gift, all Red Cross programs are made
possible through the generosity and commitment of people like
you. A planned gift to the Red Cross helps to ensure the
future of the services and programs we provide in your
community and worldwide and may further your financial goals.
What are planned gifts…
Planned gifts include gifts through your will, charitable gift
annuities, gifts of life insurance, pooled income funds, and
Many of our supporters make charitable gifts by naming the Red
Cross as a beneficiary in their wills.
You irrevocably transfer some assets to the Red Cross now, and
in return, you (and a survivor, if you wish) receive income
of Life Insurance
Some of our supporters no longer need their life insurance,
that was purchased years ago to provide for children or other
family members, and donate the policy to the American Red
Your gift of money, marketable securities, or both is invested
together with similar gifts from other supporters.
Individuals with very large estates can use a charitable lead
trust to benefit the American Red Cross and pass principal to
family members with little or no tax penalty.
of Retirement Plans
Your IRA assets will be transferred to a charitable remainder
trust, the trust will provide life income to the beneficiary,
and then an eventual gift to the Red Cross.
For more information, please contact
us directly at (239) 278-3401.